Bob Borchers, product marketing engineer, was part of the team when first iPhone was released back in 2007. While speaking to students at California school he talked about thought processes in development while making first iPhone.
Borchers says that Steve Jobs didn’t have a specific device in mind, but instead gave the team a mission: create a phone that people would love so much that they’d never leave the house without it. Borchers believes that Apple has been so wildly successful with the iPhone because the company focused on fundamentals — breaking the rules, but in an exceptionally well manner; paying attention to details; and making people focus on the relationship they have with their device. Jobs wanted the phone to be revolutionary, the best iPod the company had ever designed, and allow users to access the internet easily from a pocket-sized device.
He also says that first iPhone had a plastic touchscreen but Steve was concerned about the scratches the device is gonna get because people carry keys and other stuff in their pocket. Job’s obsession to every detail has made this phone a scratch-resistant display right from the start.
He also talks about packaging. Apple spends so much money on product packaging and has an unnamed product unboxing room where unboxing engineer test several product packaging. Apple says that how you unwrap tells a story about the product. via Tuaw.
