Apple has reduced minimum Buy-In fee once again in the wake of luring more advertisers on their network. When iAd was launched back in July 201o, the minimum buy-in fee was 1 million dollars.
Later on the fee was dropped to $500k and then $300k for a package. Yet again Apple has cut it’s minimum buy-in fee down to $100k according to a report from AdAge. Macrumors reports that in addition to the reduced minimum spend, Apple is increasing the cut that developers receive from iAds running within their apps from 60% to 70%. The extra money is expected to cover lower ad rates and encourage developers to include iAds within their applications.
AdAge reports: Apple is also planning to change the way it charges for ads, which irked some advertisers and agencies. Since it launched in 2010, Apple has charged advertisers twice: a fixed rate for every 1,000 ad impressions plus an additional fee every time a user clicked on the ad. Apple will now only charge the cost-per-thousand rate.
Apple recently hired former Adobe executive Todd Teresi to head up the iAds team after Andy Miller pastured to join a venture capital firm.
